We’re introducing
Funnel Analytics
, now available inside the Enterprise Analytics suite.Funnel Analytics gives you a structured view of how customers move across key events — and exactly where things are dropping off or converting.
Because what you don’t measure, you can’t improve.
What Is Funnel Analytics?
Funnel Analytics allows you to track performance across event stages such as:
- Messages Sent, Messages Delivered and Messages Received
- Template-level engagement - Sent, Delivered, Read and CTA button clicked
You can now visualize the journey — step by step.
What You Can Track
- Conversion Rates:Measure how many users move from one stage to the next.
- Drop-Off Rates:See exactly where users stop progressing in the funnel.
- Drop-Off Points:Identify the exact stage causing performance leakage.
Why This Matters
- Optimize Campaign Performance:Identify weak points in delivery or engagement.
- Improve Conversion Rates:Understand where customer response drops — and fix it.
- Template Effectiveness Insights:See which templates actually drive replies.
- Data-Driven Decisions:Move from assumptions to measurable funnel tracking.
Ideal Use Cases
- Campaign performance measurement
- Template A/B comparisons
- Engagement tracking
- Delivery diagnostics
- Reply rate optimization
- Conversion analysis across messaging flows
Funnel Analytics is now live under Enterprise Analytics. Track performance. Identify leaks. Improve outcomes.