Customers don’t interact with your business only on WhatsApp—they place orders, complete payments, and sign up through your website, CRM, and other systems. Until now, these actions were only tracked in DoubleTick if triggered through Bot Studio.
Now, you can fire
Custom Events
directly using the Public API
. Just pass the event name, your WhatsApp Business number, and the customer’s phone number—DoubleTick records it automatically and makes it available in your Funnel Analytics reports.This gives you a complete view of your customer journey by tracking actions across your website, CRM, and other external systems.
What you can do:
- Track customer milestones from any system
- Measure conversions more accurately in Funnel Analytics
- Record events without creating a Bot Studio flow
Want to learn more or need help setting this up? Reach out to the
DoubleTick Support Team
, and we’ll be happy to help.