Objective

Build the capability to create, configure, launch, and manage Meta/WhatsApp ads directly within the DoubleTick platform, similar to the ad creation experience offered by AI Sensy.

Current Gap

Currently, users can manage WhatsApp conversations and automation from DoubleTick, but the complete ad creation and campaign-launch journey requires them to move to Meta Ads Manager.

This creates friction for customers who want to run Click-to-WhatsApp (CTWA) and other WhatsApp-focused campaigns.

Proposed Feature

Add an Ads Manager module within DoubleTick that allows users to create and run ads without leaving the platform.

Key Capabilities

Create Ad

Select campaign objective

Choose destination:

Click-to-WhatsApp Ad

WhatsApp Status Ad

Website-to-WhatsApp Ad

Website Ad

Lead Form Ad

Add ad creative/image/video

Add primary text/caption

Configure CTA

Audience & Targeting

Select location

Age and gender

Interests and behaviours

Custom audiences

Lookalike audiences

Retarget existing WhatsApp/contact audiences where supported

Budget & Schedule

Daily/lifetime budget

Start and end date

Campaign duration

Bidding/performance goal where applicable

WhatsApp Integration

Select the connected WhatsApp Business number

Connect ads directly to WhatsApp conversations

Trigger relevant Bot Studio/AI Agent flows when a lead initiates a conversation

Automatically capture and qualify leads

Campaign Management

Draft, publish, pause, resume and duplicate campaigns

Campaign/ad set/ad-level management

Basic approval/status visibility

Campaign spend and delivery status

Performance Analytics

Reach

Impressions

Clicks

Cost per result

Amount spent

Leads/conversations generated

Conversion metrics

WhatsApp conversations generated from each campaign

Lead Attribution

Identify which campaign/ad generated the WhatsApp conversation

Attribute leads to campaigns

Track the journey from Ad → WhatsApp → Bot/AI Qualification → Agent → Conversion

Ideal User Journey

DoubleTick → Ads Manager → Create Ad → Select WhatsApp Objective → Select Audience → Add Creative → Set Budget → Publish → WhatsApp Lead → Bot/AI Qualification → Sales Agent → Conversion

Business Impact

This would enable DoubleTick to offer an end-to-end WhatsApp acquisition journey from a single platform:

Advertise → Acquire → Engage → Qualify → Nurture → Convert → Analyze

It would reduce dependency on Meta Ads Manager, simplify campaign creation for customers, and create a stronger connection between Meta advertising, WhatsApp automation, AI Agent, CRM and sales conversion data.

Reference

The attached screenshot represents the desired direction for an in-platform ad creation interface, with options such as Click-to-WhatsApp Ads, WhatsApp Status Ads, Website-to-WhatsApp Ads, Website Ads and Lead Form Ads.

Priority

High — This can significantly improve product stickiness, simplify the customer journey, and strengthen DoubleTick's positioning as an end-to-end WhatsApp marketing and sales platform.