Objective Build the capability to create, configure, launch, and manage Meta/WhatsApp ads directly within the DoubleTick platform, similar to the ad creation experience offered by AI Sensy. Current Gap Currently, users can manage WhatsApp conversations and automation from DoubleTick, but the complete ad creation and campaign-launch journey requires them to move to Meta Ads Manager. This creates friction for customers who want to run Click-to-WhatsApp (CTWA) and other WhatsApp-focused campaigns. Proposed Feature Add an Ads Manager module within DoubleTick that allows users to create and run ads without leaving the platform. Key Capabilities Create Ad Select campaign objective Choose destination: Click-to-WhatsApp Ad WhatsApp Status Ad Website-to-WhatsApp Ad Website Ad Lead Form Ad Add ad creative/image/video Add primary text/caption Configure CTA Audience & Targeting Select location Age and gender Interests and behaviours Custom audiences Lookalike audiences Retarget existing WhatsApp/contact audiences where supported Budget & Schedule Daily/lifetime budget Start and end date Campaign duration Bidding/performance goal where applicable WhatsApp Integration Select the connected WhatsApp Business number Connect ads directly to WhatsApp conversations Trigger relevant Bot Studio/AI Agent flows when a lead initiates a conversation Automatically capture and qualify leads Campaign Management Draft, publish, pause, resume and duplicate campaigns Campaign/ad set/ad-level management Basic approval/status visibility Campaign spend and delivery status Performance Analytics Reach Impressions Clicks Cost per result Amount spent Leads/conversations generated Conversion metrics WhatsApp conversations generated from each campaign Lead Attribution Identify which campaign/ad generated the WhatsApp conversation Attribute leads to campaigns Track the journey from Ad → WhatsApp → Bot/AI Qualification → Agent → Conversion Ideal User Journey DoubleTick → Ads Manager → Create Ad → Select WhatsApp Objective → Select Audience → Add Creative → Set Budget → Publish → WhatsApp Lead → Bot/AI Qualification → Sales Agent → Conversion Business Impact This would enable DoubleTick to offer an end-to-end WhatsApp acquisition journey from a single platform: Advertise → Acquire → Engage → Qualify → Nurture → Convert → Analyze It would reduce dependency on Meta Ads Manager, simplify campaign creation for customers, and create a stronger connection between Meta advertising, WhatsApp automation, AI Agent, CRM and sales conversion data. Reference The attached screenshot represents the desired direction for an in-platform ad creation interface, with options such as Click-to-WhatsApp Ads, WhatsApp Status Ads, Website-to-WhatsApp Ads, Website Ads and Lead Form Ads. Priority High — This can significantly improve product stickiness, simplify the customer journey, and strengthen DoubleTick's positioning as an end-to-end WhatsApp marketing and sales platform.
